Privacy Policy
Last updated: 2 November 2026
This policy explains what personal data Cherry Yazılım Limited Şirketi (“Cherry”, “we”) processes through the Cherry mobile app and the cherrytr.com website, why, and how. It also serves as our privacy notice under Türkiye’s Personal Data Protection Law No. 6698 (“KVKK”).
1. Data controller
Your personal data is processed by Cherry Yazılım Limited Şirketi as the data controller.
BARBAROS MAH. BEGONYA SK. NIDAKULE ATASEHIR BATI NO: 1 İÇ KAPI NO: 2 ATAŞEHİR/ İSTANBUL
Email: info@cherrytr.com
2. Data we process
- Account details: your email address, your name and, when you sign in with Apple or Google, the account identifier those services share with us.
- Wardrobe content: photos of clothes you upload, details automatically extracted from them (such as type, colour, pattern, fabric and season), the outfits you create and save, your favourites, likes and calendar plans.
- Photos and avatar: if you use the avatar and virtual try-on features, the face and full-body photos you upload and the images generated from them. These features are optional.
- Style preferences: the size, style, colour and usage preferences you share.
- Location: if you allow it, your device’s approximate location, used to suggest weather-appropriate outfits. Location permission is optional; the app keeps working without it.
- Usage and device data: in-app interactions, device model, operating system and app version, crash and performance logs.
- Subscription details: your subscription status and purchase records. Payments are processed by Apple; we never see your card details.
- Correspondence: what you share when you email us.
3. Purposes and legal bases
- Providing the service — creating your account, storing your wardrobe, recognising your clothes, suggesting outfits, generating avatar and try-on images, managing your subscription. Legal basis: performance of a contract (KVKK art. 5/2-c; GDPR art. 6(1)(b)).
- Improving and securing the service — fixing bugs, measuring performance, preventing abuse. Legal basis: our legitimate interests (KVKK art. 5/2-f; GDPR art. 6(1)(f)).
- Legal obligations — keeping records required by law and responding to lawful requests from authorities (KVKK art. 5/2-ç; GDPR art. 6(1)(c)).
- Face and body photos — processed only with your explicit consent and only to provide the avatar and virtual try-on features. We do not use these photos to identify you or verify your identity. You can withdraw your consent at any time.
4. AI processing
Your photos are processed automatically to recognise clothes, remove backgrounds, create flat-lay images, suggest outfits and generate avatar and virtual try-on images. For this, your photos and related details may be sent to the AI service providers listed below.
Suggestions are produced by automated systems and are suggestions only; no automated decision with legal or similarly significant effects is made about you. We do not sell your personal data or share it with third parties for advertising.
6. Retention and account deletion
We keep your data for as long as your account is open. When you delete a piece, an outfit or a photo, it is no longer shown in the app. When you delete your account, your personal data and uploaded photos are erased from our systems within 30 days; records we are legally required to keep are retained only for the required period.
Deleting your account
You can delete your account and all of your data at any time, directly in the app:
- Open Settings in the app and tap Delete account.
- Confirm. Your account is closed immediately; your photos and all personal data are permanently erased within 30 days.
- Deleting your account does not cancel an App Store subscription automatically. To stop being charged, cancel it in your device’s App Store account settings.
If you can’t access the app, you can also request deletion by emailing info@cherrytr.com from the address registered to your account.
7. Security
Data is encrypted in transit (TLS). Your photos are stored in private, access-restricted storage that belongs to your account and are shown only through short-lived signed links. In our database each user can access only their own records. No system is completely risk-free, but we take reasonable technical and organisational measures to protect your data.
8. Your rights
Under Article 11 of the KVKK you have the right to learn whether your personal data is processed and to request information about it; to learn the purpose of processing and whether it is used accordingly; to know the third parties in Türkiye or abroad to whom it is transferred; to request correction of incomplete or inaccurate data and its deletion; to request that these actions be notified to third parties it was transferred to; to object to an outcome against you arising solely from automated analysis; and to claim compensation for damage caused by unlawful processing.
If you are in the European Economic Area, you also have the rights to data portability and to restrict processing under the GDPR.
Send your requests to info@cherrytr.com; we will respond free of charge within 30 days at the latest. If you are not satisfied with our response, you may complain to the Turkish Personal Data Protection Authority (KVKK) or your local data protection authority.
9. Children
Cherry is not directed at children under 13 and we do not knowingly collect personal data from them. If we learn that we have, we will delete it.
10. Website and cookies
cherrytr.com does not use cookies and contains no analytics or advertising tools. Your language preference is stored only in your own browser. Our hosting provider, Cloudflare, may briefly process technical connection logs such as IP addresses to serve the site securely.
11. Changes
We may update this policy from time to time. We will announce significant changes in the app or by email; the current version is always available on this page. If the Turkish and English versions differ, the Turkish version prevails.
12. Contact
For any privacy question, reach us at info@cherrytr.com.